I already shouted out to Blood Is One fam Jason Datuin for his music taste - well, now he just sent me a link to new music by Deltron 3030. Deltron started in 2000 as a project between Del the Funkee Homosapien and Dan the Automator. Deltron 3030 is on point material. They are the best and it looks like that hasn't changed.
As someone who lived in the area, I also like all the pictures of Oakland, CA. Oakland is where Del is from, if I'm not mistaken. Also, this video is being distributed by Converse - the shoe company, yes. It is not easy to make money in modern music, much less hip-hop, it's very wise of whoever is managing the business end of this new Deltron project to go the sports martketting route. Sports and hip-hop usually mesh pretty well.
Thanks again, Jason, for this link, brother.