Kidd Kidd is G-Unit family. G-Unit is, obviously, 50 Cent's record label and group. I don't need to tell anyone reading this that 50 Cent glorifies violence and in particular, gun violence.
There have been alot of conscious black rappers, from Talib Kweli to Public Enemy, but I'm not sure I've ever heard anyone as brutally honest as this. Maybe Trayvon Martin's loss of life will pave the way for something better?